fbpx

Portfolio

Melissa Dow

Yoga instructor Melissa has that soul-affirming knack at making you feel like you are special. And she’d never ever ever ever judge you for what you did last night. 

About

Melissa Dow

Melissa's, like, the least pretentious person you will ever meet in your life. She's loving. She's kind. She's a total yoga goddess. She even sometimes snorts when she laughs... could she get any better?

Melissa offers group yoga and the occasional private sessions or 1-on-1 mind-body-soul mentoring. However, she wanted to up her game and start offering this in a bigger way. 

The snaffoo? She had no website and nowhere to send interested people that wanted to learn more about her! Major bummer. Plus she understandably only wanted a website that was going to really reflect who she truly is. 

Don’t worry. We sorted that out for her with a brand and website that 120% reflected her earthy, loving soul.

The Brand

K, so as mentioned, Melissa is an earthy gal. She don't wear bright colours. She's not loud. She's loving and sweet.

Also another really cool thing about Melissa is that she draws incredibly intricate mandalas in her in spare time.

So, we took one of those beautiful mandalas she drew, digitized it, threw it together with some soulful colours, and some soulful photography of her and her work… and bam. (ok it was slightly more complicated than that, but sure.)

Now she’s got a brand that really reflects her, makes her look super professional, and believe me… she’s very excited to tell potential clients where they can go now to learn more about what she offers. 

 

The website

Here's what we did for Melissa:

  • Created a gorgeous design that reflects who she is and what she values, which attracts authentic clients to her who are *just* the right fit.
  • I guided Melissa through her brand journey and writing her copy so that it lovingly invites the clients to work with her -- but she's doing it truly in her own voice so that she comes off as authentic and genuine (which she totally is).
  • Included numerous buttons directing potential clients to the next step: "Connect with Melissa" - aka, get in touch with questions or to book sessions.
  • Featured many high quality, gorgeous photos of Melissa and her work so people can get the feel for what kind of experience they'll have and what sort of person Melissa is. The more they know and trust her, the more likely they will reach out to work with her.
  • Included plenty of testimonials so that potential clients will know that she's helped others like them.
Melissa Dow

OMG ITS AMAZING! YOU CAPTURED ME PERFECTLY. I'M GOING TO CRY!!'​

- Melissa Dow, yoga & wellness counsellor​

Melissa’s verbatim reaction upon seeing her new brand & website: “OMG IT’S AMAZING TRACY HOLY SHIT! WOW!!! You captured me perfectly! Beyond perfect. It looks so so so so so amazing !!!!!! It resonates so much and is better than I could have hoped. I’m going to cry! GAAHH!! #&*@#(#*^#f723″​
Branding & Websites for Female Entrepreneurs

I see you lookin.

Tracy Raftl website designer for female entrepreneurs

You want one too?

Cool. I knew you were a smart cookie. 

Next step is to book yourself a free brand audit with me… we’ll have a chat and find out if a brand & website makeover is in your crystal ball.

Close Menu