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What The Heck IS Branding, Anyway?

Let’s dive into a pretty darn important question. And that is… what the heck IS a brand anyway? What is branding?

Brands and branding is one of those things that is not always completely understood… people, including seasoned business owners, have a general idea of what it is but often can’t quite put their finger on it if you were to ask them for the definition. That’s because it’s somewhat intangible.

Here’s the DL… A brand is the public’s perception of your business when it hears your brand name, whether that’s good or bad.

It’s the emotions that it evokes, as a culmination of your business’s story, personality, values, promises, tone, consistency, and visual style.

Technically a brand isn’t even a thing that’s owned by you, it solely exists in the heads of other people. This means that every business has a brand, whether they’ve put thought into it or not.

SAY WHAT? Yeah.

While that might seem deflating, as if you have no control, that is not the case. That’s where the process of branding comes in.

Branding is the process of purposefully crafting your business in a way that influences the way the public thinks about it.

When you put strategic thought and love into your branding, you will get more of the influence you want, rather than just throwing confetti to the wind and hoping people think you’re cool.

The Pay Off of Branding

If people have a positive perception of your brand, clearly it’s good for business. It means they’re going to be a repeat customer and tell their friends.

Branding:

  • Increases your business’s credibility
  • Increases recognizability
  • Magnetizes your I’d-so-love-to-work-with-them clients
  • Earns those clients’ trust and loyalty
  • Sets you apart from the competition
  • Encourages an emotional connection to your business
  • Gives you incredible confidence and clarity in your business direction

Branding Should Always Comes First

There are three stages to business: Branding & Brand Message –> Marketing & Sales –> Service or Product Fulfillment.

It’s important that building a strong brand with a solid message always comes first. It’s your business’s foundations… just like a house, it needs a solid foundation, otherwise the walls are just going to crumble in.

Most people start their business, think very little about their brand, jump straight into marketing and then get flustered when it doesn’t seem to be working that great and business feels SO FREAKING HARD!! AAHH!

They’re getting it wrong. Marketing is what comes AFTER branding… marketing is where you go and tell the world about your brand that you’ve lovingly cultivated. If you don’t get your branding foundations all spiff and solid, then your marketing efforts are not going to have the impact that you want.

Sure, people might find you, but you’ll either be attracting the wrong type of client or customer, or your ideal clients will simply not resonate or trust you. Which means they won’t open their hearts, minds, and wallets to you and you’ll be stuck in a hamster wheel.

I mean who wants to drop tons of time and money on marketing that doesn’t really work? Probably not you because you’re too smart for dat. I KNOW you’re too smart for that, otherwise you wouldn’t be here right now.

So, if you were at all confused about what branding is, I hope that cleared it up as to why it’s SO freaking important! It really is the secret sauce that makes some businesses effortlessly soar, while others simply flop.

Branding and Websites for Female Entrepreneurs
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  • What the heck is an 'ideal client' anyway? An ideal client isn't:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🤡Just any ol person that is willing to give you money, even if they sorta give you a bit of an axe murderer vibe, but hey ... money's money, right?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🤮Someone who doesn't want to pay what you're charging but still complains about everything⠀⠀⠀⠀⠀⠀⠀⠀⠀
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😪Someone who isn't ready to step up and do the work to fulfill their part of the relationship and get results⠀⠀⠀⠀⠀⠀⠀⠀⠀
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News flash: You don't HAVE to work with shady, complainy, soul-crushing clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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An ideal client is:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✌️Someone who feels EASY to be with and a pleasure to serve -- kind of like you're hanging out with a friend⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🙌Someone who is happy and willing to pay what you charge because they can see how much benefit they're getting⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🥰Someone who is ready to do the work so they can get the results... because of course you want your clients and customers to get major results!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Those clients are out there, and there is more than enough of them to overflow your business without you having to work with the cheap, complainy-pants types. You just have to find them and send them the right signals. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I mean how amazing would that be to ONLY work with ideal clients? For every client interaction to leave you with a sense of joy, ease, pride, and abundance?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My friend, this is all possible because of your brand! When done right, it does all that heavy lifting for you. 💪  Your visual style and the words you use to convey your message is like a signal you're putting out into the world... when you communicate it clearly, those ideal clients pick it up and think "This person gets me, and knows how to help me". ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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At the same time, you can broadcast out who your services are NOT for and keep the whiners out. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Sound cool? I KNOW! I'm booking out my calendar for January so if you are keen to uplevel your biz, book in a free brand clarity sesh with me and we'll see if we're a good match. Link in bio.
  • Person: "Neat! I'm interested in learning more about what you do. What's your website address?' You: ..... *averts eyes*⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Sorry friend, your website isn't going to:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🐕Walk your dog. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🔧Repair your dishwasher.⠀⠀⠀⠀⠀⠀⠀⠀⠀
💸Magically make you money all on it's own (you need to send people to it for that).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What a new website WILL do for you:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🤓Make you look like you totally know what you're talking about, which people like a lot when they are considering giving you money.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💪Make you feel like a badass which is always good for putting yourself out there to connect with potential clients⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💋Make you really attractive to customers that are so awesome you can't believe you get to hang out with them AND pay your bills. Shwing! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Your website is not the only equation to a successful business, but it's hard to be a successful business without it. Peeps want to see your internet abode and you want to be able to send them somewhere you're proud of.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I can help sort out your woes, of course. Book in a free call with me to see if a new website is on your horizon... I'm booking for January! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#creativebusiness #smallbusinesslove #smallbusinesses #personalbranding #fempreneur #beingboss #ladypreneur #solopreneurs #buildyourbusiness #savvybusinessowners #hersuccess #bossbabetribe #dontquityourdaydream #tnchustler #girlpreneur #femaleentrepreneurs #workfromhomemoms #workfromhomemommy #bossmoms #homebasedbusiness #workathome #communityovercompetition #creativeentrepreneur #dreamersanddoers #dreamscancometrue #reachyourgoals #bandogirlgang #onlinebusinesscoach #lifecoachingforwomen #healthcoaching
  • Do you fear that if you're too 'yourself', or too 'out there' or use too much of your big girl voice, that people won't like you? Does that shit keep you up at night?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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That's normal. We're pack animals. We want everyone to love and adore us. I KNOW I DO! (please love me 🥺)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But the fact is, people, in general, are very different. There's no point trying to please people who are not your people and will never be your people. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you dampen your shine to appeal to everyone, maybe you'll be accepted by most, but you won't be ADORED by anyone. Your people won't recognize that you are who they have been waiting for this whole time because they're getting the watered down you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I know it's tempting to water yourself down and blend in. It takes bravery not to do it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Because some people won't like you when you are bright and shiny and vocal and proud, but every person that has ever shone brightly has had to deal with haters. But their opinions hold no power until you give their opinion power with your own mind. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So be 100% your full unapologetic self, in your business, and your life -- and the ones who were made for you will be pulled toward your bright shiny YOU-ness and absolutely LOVE you for it. And isn't that better than showing up as a lukewarm version of yourself, chasing after the approval of a bunch of people who will never contribute to your success or happiness? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So 🔩 'em (figuratively). They honestly don't matter. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Give me a screw emoji in the comments if you agree! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#bossladymindset #buildingmyempire #gritandvirtue #marketingstrategy #solopreneur #lovemybiz #bossladiesmindset #bossladies #mamapreneur #mombosslife #bschool #myownboss #mompreneurs #businessbabe #businessbabes #womenwhohustle #buildinganempire #beingboss #mompreneurship #mompreneurlife #creativepreneurs #digitalmarketingtips #instagrammarketing #beyourbestself #goforyourdreams #worksmarternotharder #entrepreneurgoals #mycreativebiz #freelancetofreedom
  • What do you see when you look at this woman? To me she looks like she's full of love and is radiating kindness. 💕 Which is why I decided to add this sunburst halo to her, to emphasize these beautiful characteristics. ☀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now, if you're someone who values kindness and compassion and you need a service this woman is providing, would you not be drawn to her? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The branding process starts with me getting to know you, your soul, your desires, and drawing out what makes you special. I then visually bring this to life as your brand and guide you on how to communicate that verbally to your omg-I'd-love-to-work-with-them-clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This can be really hard to do for ourselves... we get confused about who we are and who we think we should be, and of course, we all have that naggy inner critic trash talking us from the rafters of our minds. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Other people can usually see us more clearly, which helps you steer your brand ship correctly. This prevents a lot of wasted time and money you might have spent toiling away in a brand that isn't you, doesn't feel good, and hardly attracts clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I am booking for January, so if you want to make some brand-soul magic in the new year, head to my website (link in bio) and book yourself a free chat with me.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#savvybusinessowner #brandingtips #createcultivate #calledtocreate #creativecommunity #brandstylist #instamakeoverfam #getworkdone #wordpressdesigner #webdesignerneeded #marketingstrategy #mominfluencer #mominbusiness #womeninbusiness #workingmomlife #authenticself #makeanimpact #createmorejoy #thecreativegrid #womeninbiz #freedombusiness #smallbusinesssupport #smallbizowner #smallbusinesslife #workfromhomemum #handsandhustle #womenentrepreneur #spiritualentrepreneur #powerwomen
  • 🏖Does gliding down the beach at sunset, tracking sand into your bright, airy beach home sound like heaven? Do palm fronds, bikinis, and boho sundresses dance through your daydreams? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If so, your perfect, most authentically you brand style might be "Coastal Chic". Take the quiz and find out - link in bio. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Share in the comments what you got! 👇⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#creativebusiness #smallbusinesslove #smallbusinesses #personalbranding #fempreneur #beingboss #ladypreneur #solopreneurs #buildyourbusiness #savvybusinessowners #hersuccess #bossbabetribe #dontquityourdaydream #tnchustler #girlpreneur #femaleentrepreneurs #workfromhomemoms #workfromhomemommy #bossmoms #homebasedbusiness #workathome #communityovercompetition #creativeentrepreneur #dreamersanddoers #dreamscancometrue #reachyourgoals #bandogirlgang #onlinebusinesscoach #lifecoachingforwomen #healthcoaching
  • What's a brand style guide and why do you need one?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When it comes to the visual style of your business's brand, the thing you want more than ANYTHING is consistency. Second is that you want a cohesive, modern look that doesn't look like it came from 1995. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When people see outdated websites and brands, they think ⠀⠀⠀⠀⠀⠀⠀⠀⠀
"This person is clearly not a pro. How can I trust they're going to deliver the goods?" Ouch. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The other thing is consistency... when you constantly use different colours, different fonts, different photo styles... unfortunately you come across like a hot mess. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But when you have consistency with your style.... it says "Hey. We know what we're doing and we've got our shit together. We're consistent, reliable, and trustworthy". ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So then people feel safe enough to spend money with you, because they trust you will give them the help they need in return, and not flake out on them like their stoner high school boyfriend.  Weehoo!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So that's why a style guide is so important! So you and your team can actually remember what the heck your style IS, and then use it in every place you show up.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Need help with your brand style? I'm here 4️⃣U 🙎‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Also, if you have 60 seconds to spare, check out my brand style quiz, link in bio. It'll tell you what sort of style your brand should have that'll make you feel like a zillion dolla bills. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This style guide was created by moi for my lovely client Karen @bride.disrupted⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#savvybusinessowner #brandingtips #createcultivate #calledtocreate #creativecommunity #brandstylist #instamakeoverfam #getworkdone #wordpressdesigner #webdesignerneeded #marketingstrategy #mominfluencer #mominbusiness #womeninbusiness #workingmomlife #authenticself #makeanimpact #createmorejoy #thecreativegrid #womeninbiz #freedombusiness #smallbusinesssupport #smallbizowner #smallbusinesslife #workfromhomemum #handsandhustle #womenentrepreneur #spiritualentrepreneur #powerwomen
  • I have a thing. I want other people to succeed. I legitimately want others to be able to express their full selves, to do what they want to do, to reach their goals, to be HAPPY. Cutting each other down or being jealous of each other's success is laaaame. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Whether we ever have the pleasure of working together or not, you KNOW I've got your back - and I'm sending you happy airwave vibes to get past any blocks you might have, get the help you need with whatever you're working towards, and create the BEST FUTURE EVER! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's to your future being SO FREAKING bright that all of our retina's just completely explode when we look in your general direction 👁💥.. girl, that's pretty bright. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#creativebusiness #smallbusinesslove #smallbusinesses #personalbranding #fempreneur #beingboss #ladypreneur #solopreneurs #buildyourbusiness #savvybusinessowners #hersuccess #bossbabetribe #dontquityourdaydream #tnchustler #girlpreneur #femaleentrepreneurs #workfromhomemoms #workfromhomemommy #bossmoms #homebasedbusiness #workathome #communityovercompetition #creativeentrepreneur #dreamersanddoers #dreamscancometrue #reachyourgoals #bandogirlgang #onlinebusinesscoach #lifecoachingforwomen #healthcoaching
  • This is me and my muffins 🍮... yes that's our pet name for each other. Feel free to make pukey noises behind our backs. ⠀
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Here's some fun facts about us: ⠀
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🇭🇺 We met in Budapest Hungary when we were both solo traveling in Europe in 2008. We both got jobs at the same hostel (holla @suitehostelpest ). After an evening of Christmas markets, mulled wine, and a rousing game of Connect 4, well, the rest is history. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
💍 We've been married since 2013. Because I'm a forest pixie at heart, we got married barefoot on a forested bluff by a lake with about 20 people.
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🇦🇺 He's Australian. His actual name is not muffins, it's Luke (of course. All Aussies are named Luke). But his soft-spoken politeness helps him blend right in here in Canada. .
🛶 He's a kayak guide and a social media dude @powellriverseakayak
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🤓 Things we both like: Nature, dogs, traveling, climbing, hanging with friends, board games, Star Wars. But mostly we like just sitting quietly next to each other while he reads books and I do bizness on my laptop. #introvertlove
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💑 What I love about Luke: He's kind, he's sweet, he's smart, he makes me laugh all the time, and he's so damn supportive! He's the most easy going person you'll ever meet so that really helps when I get all ambitious and determined.
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Thanks for being you and being with me. ❤️ .
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#bossladymindset #buildingmyempire #gritandvirtue #marketingstrategy #solopreneur #lovemybiz #bossladiesmindset #bossladies #mamapreneur #mombosslife #bschool #myownboss #mompreneurs #businessbabe #businessbabes #womenwhohustle #buildinganempire #beingboss #mompreneurship #mompreneurlife #creativepreneurs #digitalmarketingtips #instagrammarketing #beyourbestself #goforyourdreams #worksmarternotharder #entrepreneurgoals #mycreativebiz #freelancetofreedom
  • Do you think this light is SO FREAKING COOL (but would never ever shout your excitement about it like that?) Then your perfect brand style might just be "Minimalist Chic"
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Take the quiz and find out your brand's style personality! Link in bio.
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Share in the comments what you got! 👇
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Also, if you want this light, you can totally buy it from @reveal_home
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#savvybusinessowner #brandingtips #createcultivate #calledtocreate #creativecommunity #brandstylist #instamakeoverfam #getworkdone #wordpressdesigner #webdesignerneeded #marketingstrategy #mominfluencer #mominbusiness #womeninbusiness #workingmomlife #authenticself #makeanimpact #createmorejoy #thecreativegrid #womeninbiz #freedombusiness #smallbusinesssupport #smallbizowner #smallbusinesslife #workfromhomemum #handsandhustle #womenentrepreneur #spiritualentrepreneur #powerwomen
  • 'OMG ITS AMAZING! YOU CAPTURED ME PERFECTLY. I'M GOING TO CRY!!'​
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This was Melissa's verbatim reaction upon seeing her new brand & website for the first time. Although it may not be talked about that much, having a brand that feels soooo you IS SO FREAKING IMPORTANT. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Because if you don't love it, and don't feel like it represents you and the soul of what you do -- you're just not going to feel confident. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
You're going to avert your eyes when someone asks to see your website, and handing out your biz cards??? EEEEE. You'd rather not. Brand & website shame is not a recipe for a profitable business! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Want to feel like Melissa and have a brand & website you're so in love with, that also gets you clients? Get in touch for a free brand audit. Link in bio. .
@melissa.dow
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#creativebusiness #smallbusinesslove #smallbusinesses #personalbranding #fempreneur #beingboss #ladypreneur #solopreneurs #buildyourbusiness #savvybusinessowners #hersuccess #bossbabetribe #dontquityourdaydream #tnchustler #girlpreneur #femaleentrepreneurs #workfromhomemoms #workfromhomemommy #bossmoms #homebasedbusiness #workathome #communityovercompetition #creativeentrepreneur #dreamersanddoers #dreamscancometrue #reachyourgoals #bandogirlgang #onlinebusinesscoach #lifecoachingforwomen #healthcoaching
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Quiz: What's your brand's style personality?

If you want an epically profitable business, your brand should have a consistent visual style that feels 100% like you! True authenticity is irresistible to your perfect clients and customers.

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