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Services

Tracy Raftl website designer for female entrepreneurs

It's Time to level up

You’re ready to step up your entrepreneurial game… so let’s make like a hot lifeguard and breathe some life into your brand and website!

Check out the ways we can work together below. 

Breathe some life into your brand & website

Is this amateur hour? Not anymore.

I know you're sick of:

  • Holding yourself and your business back because your branding feels so meh and you’re too ashamed to show anyone your website.
  • Dealing with your website. Seriously. You want to throw your computer across the room every time you sit down to work on it.
  • Feeling like amateur hour. Your message or your visuals feel really unprofessional and inconsistent, not like you, or just mega lame. Womp womp.
Little Beast branding & design
Branding & Websites Female Entrepreneurs

The work you do is life changing and you’re going to get a brand and website that backs that shit up.

What’s going to happen? I’m going to transform whatever it is you’re stuck with now into a KNOCK-IT-OUT-OF-THE-PARK representation of you and your work.

Little Beast Branding & Design Female Entrepreneurs
  • You’ll look like the expert you are.
  • Your dreamboat clients won’t be able to resist your striking confidence and clarity.
  • You'll be transforming more lives.
  • You can raise your prices.
  • You’ll finally gain the financial freedom to do whatever it is your quirky little heart desires.
Let's do this.

Baby Beast

Baby Beast is my branding only package… this is for you if you’re on a DIY website path for now, but still need help forming a solid brand that is right on the money.

Package Includes:

  • My exclusive Brand Bash course to help you build incredible clarity on your brand angle & message
  • A 60 minute strategy sesh with me to get your brand jam all polished up
  • A new logo or logo refresh
  • A style guide which includes brand colours, fonts, and visual feel
  • 2 pieces of brand collateral ex. an instagram template or a header for your website
  • 2 rounds of revisions

Investment:

$1497 USD

Custom websites for Female Entrepreneurs
Branding & Websites Female Entrepreneurs

Little Beast

The Little Beast package is for you if need sparkly new branding and a show-stopping website, but you’re doing your own website content (or working with a different copywriter).

Package Includes:

  • My exclusive Brand Bash course to help you build incredible clarity on your brand angle & message
  • A 60 minute strategy sesh with me to get your brand jam all polished up
  • A new logo or logo refresh
  • A style guide which includes brand colours, fonts, and visual feel
  • Up to 5 beautifully designed and developed pages on a responsive WordPress website
  • Copywriting course and templates for your Homepage, About page, and Services page so you can knock your website content out of the park
  • One fully designed popup & opt-in integration
  • 2 pieces of brand collateral ex. a social media banner or an instagram template
  • 2 rounds of revisions
  • Domain and hosting management
  • Site optimized for speed, security, and basic SEO
  • Training on how to use and update your new website so you aren’t held hostage every time you want to change a few words

Investment:

$3447 USD + any add ons

Websites & Branding
Confident in your new brand & website
Branding & Websites Female Entrepreneurs

Big Bad Beast

The Big Bad Beast is for you if you want it all! You need sparkly new branding and a show-stopping website, AND you want us to write you some bangin’ high-converting website copy too.

Package Includes:

  • My exclusive Brand Bash course to help you build incredible clarity on your brand angle & message
  • A 60 minute strategy sesh with me to get your brand jam all polished up
  • A new logo or logo refresh
  • A style guide which includes brand colours, fonts, and visual feel
  • Up to 5 beautifully designed and developed pages on a responsive WordPress website
  • All your website content professionally written for maximum conversions
  • One fully designed popup & opt-in integration
  • 2 pieces of brand collateral ex. a social media banner or an instagram template
  • 2 rounds of revisions
  • Domain and hosting management
  • Site optimized for speed, security, and basic SEO
  • Training on how to use and update your new website so you aren’t held hostage every time you want to change a few words

Investment:

$5897 USD + any add ons

Custom websites for Female Entrepreneurs
Freedom Female Entrepreneurs
Branding & Websites Female Entrepreneurs

Add-ons for serious beasts

No two websites are the same! You're unique and so is your home-on-the-internet, so here's some things you can add on:

potential add-ons:

  • Extra pages (up to 1250 words): $297 per page or $567 including copy
  • A beautifully designed long-form sales page (up to 4000 words): $1197
  • A long form sales page including copy (up to 4000 words: $3500)
  • A membership site: Starts at $1997
  • Custom freebie design (up to 10 pages): $497
  • Email marketing setup, templates & training: $497
  • Online store setup: $697
  • Third party integrations: Starts at $250
  • Thing you need not listed? It’ll be $97 an hour.
Branding & Websites for Female Entrepreneurs
Melissa Dow

OMG ITS AMAZING! YOU CAPTURED ME PERFECTLY. I'M GOING TO CRY!!'​

- Melissa Dow, yoga & wellness counsellor​

Melissa’s verbatim reaction upon seeing her new brand & website: “OMG IT’S AMAZING TRACY HOLY SHIT! WOW!!! You captured me perfectly! Beyond perfect. It looks so so so so so amazing !!!!!! It resonates so much and is better than I could have hoped. I’m going to cry! GAAHH!! #&*@#(#*^#f723″​
Little Beast Branding & Design for Female Entrepreneurs

Hey, sooo...

Tracy Raftl website designer for female entrepreneurs

What's the Little Beast experience like?

I get it. Stepping out into such a big project can be scary and intimidating — even for a little beast like you.

Don’t worry. I’ve got a cozy sea of cushions & blankies to catch ya. Here’s a detailed rundown of how things will go:

During or after your free brand audit, if working together seems like the right fit, we’ll nail down the scope of the work and decide on a dedicated block of time that I will devote to your proj (a 1 to 8 week block of time depending on the scope of your project. Average is 2 weeks for a Little Beast package without many add ons).

Between our brand audit and your design block, you will have some work to do to gather everything I will need to finish your project. I will need some worksheets filled out in full, your brand photos, and all your website content (that is, unless I’m writing it for you). This must be 100% complete by the time we start.

50% of the payment is due up front in order to secure your design block. (Note: the remaining 50% is due during the design block, prior to me handing over the keys to your new Ferrari.)

Need a payment plan? Sure. If you can’t hack the 50/50 payment schedule, we can work out a monthly payment plan that works for you.

Okay, so we’ve got everything all nailed down… now you get access to my exclusive Brand Bash course! This teaches you all the ins and outs of branding and helps you draw out your unique brand & message. When you are done, you and I will sit down (over Zoom of course) with a cup of tea, go over everything and get it nice and polished up.

Once this is done, if you are in my Little Beast package, you will then get access to my Website Words course, which teaches you how to write your website content.

If you are in the Big Bad Beast package, instead of Website Words, you will get some additional questions that I will need you to complete so that I can write your website content.

Bonus: You also get a photoshoot guide from me so you can get awesome branded photos for your website. 

All of this must be 100% complete so I have everything I need when your design block rolls around.

Yay! Design time! You’ve done all your hard work now — you get to sit back and relax while it’s my turn to get down to business. I will use everything you provided me to whip up the most gorgeous representation of you and your biz (depending on your package, this will include your style guide, collateral, website, copywriting, and any add ons).

Note that you will need to be fully available during the design block, as I will expect your feedback quickly (within one to two days) in order to move swiftly through the design process.

Time to launch ladio! This is when your website goes live, and I hand over any design files. You will also get access to my WordPress Training library so that you will easily be able to update and maintain your website in the future without being held hostage to me. Props to that!

Okay tiger, go get em! You should be feeling like a sparkly business goddess at this point… nothing’s holding you back from handing out your business cards like candy!

FAQ

Got some More Q's? I've got some A's.

Working with Little Beast is for you if you’re a serious business gal, who’s serious about business growth, financial abundance, and crafting your most beautiful life adventure. 

You’ll need to be ready to invest in your business, and ready to be engaged with the work that the branding and website process takes. You’ll need to be on your game and ready to make some decisions. 

And hey… you also need to be down to earth and able to have a laugh!!! 😀 This shit ain’t all serious!

Working with Little Beast is not for you if you don’t take your business seriously, or if it’s more of a hobby for you. It’s for those ready to invest in order to get the result they really want in their life & biz.

It’s also not for you if you need a lot of hand holding, you like to micromanage (even though you’re paying me for my expertise), or if you’re the type to obsess over getting the margins and line spacing JUST right (and then want to change it 20 times once you’ve decided)… this is painful for everyone and I promise it’s not going to make a difference to your bottom line. No client worth having is ever going to say ‘Omg, there’s 3 pixels too many below that image…… later!’

I live in the great white north, eh. Although Canada is certainly lovely, you don’t have to be anywhere in my general vicinity, as all our collab can be completed remotely. You can be in the States. You can be down under.  You can even be in prison in China for all I care (well… depends what you did).

Note to Canadians: Actually, it’s best if you do go to prison in China (aka get away from my general vicinity and change your address), because unfortunately I charge in USD, AND you’re gonna have to pay 5% GST penalty for waving the maple leaf and chugging maple syrup with me. I know. Super lame. Sorry friend.

Yep. If you need a payment plan to make this work, we can do it. Here are the parameters:

  1. The initial deposit needs to be at least 30% of the whole package, and the rest will be broken into equal monthly payments that you can manage.
  2. The whole thing will come out to 10% more than the pay in full price, to cover extra admin costs.
  3. You won’t get full admin access to your site until everything’s been fully paid. You can still get in the back end and update your site after it’s finished, but it’s just that if you don’t pay up, I can kick you out and take your site down. So just pay up, folks. I know the mafia. (By that I mean I watched The Godfather once. That counts, right?)

Nope sorry, I only work on new installs of WordPress. If you are wondering why I only work with WordPress, pull up a seat and I’ll tell you about it sometime. But for now, know that I use a WordPress page builder called Elementor that makes it easy for you to update your own site after we’re done.

Girl, you can add whatever you want. If I am not sure how to do it, I’ll figure it out. I’m a beast like that.  (It’s $97 an hour for any non-specified extras.)

Yep! You’re going to want the Big Bad Beast package if you want me to write it for you. If you’re going to DIY it with the Little Beast package, I provide you with an in depth copywriting guide for key pages so you can learn how to structure your website content strategically.

Depends on how crazy my schedule is. But if you want it, let’s talk about it. 

Yep. I’m all about making sure your brand is so freaking you. This is my top priority.

Without an on-point brand and succulent messaging, your marketing isn’t going to be that effective, because your ideal client just isn’t going to be digging it. Afterwards, they will, which means more will turn into clients or buyers, and yes you can generally expect that you’re going to be making a lot more dough. Plus you can likely raise your prices to match your new pro branding. SHA-WING!

However you do have to understand that branding & a website isn’t magic on it’s own. If a brand is born in the forest where no one can see it, is it really a brand at all?

You still have to do marketing in order to tell people about your business and drive people to your website. I don’t have any control over what you do with your marketing (or how good you are at your sales calls), so there’s no guarantees. But I do know that a strategic brand & website upgrade for an ambitious entrepreneur will almost always result in business growth. 

Little Beast Branding & Design

book your free brand audit

Tired of squirming when you think about your brand or letting people see your website? I thought so...

I know you're ready to:

  • Have your marketing be way more effective because it's backed by an epic brand and high converting website.
  • Help way more of your dream clients transform their lives.
  • Make way more money.
  • Create way more freedom in your business, finances, and lifestyle.
Book your free brand audit

So if you’re a passionate, ambitious female business owner who is ready for the next level but just needs a little help from her friends…

Then the next step is: Book a free brand audit with me.

We’ll have a chat about where you’re currently at with your brand and website, and I’ll answer any questions you might have about the process.

If it seems like we’re a good match and we can find a design block that works for you, we’ll make it official and start making some magic.

If we’re not a good fit right now (and sometimes we’re not) — no worries matey! I’ll still give you some actionable tips you can take to supercharge your brand right now.

Just fill out this short application here. After you press send, you’ll be immediately redirected to my scheduler to book a time for our meeting. 

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